Have you ever wondered why size 6 at H&M fits differently from size L at Uniqlo? Or questioned yourself for wearing a size 10 while mannequins flaunt size 0?
Take a deep breath and know that you're not alone in these puzzling experiences. The frustration of ill-fitting clothes and the obsession with size numbers can take a toll on our self-esteem.
The introduction of standardized clothing sizes in the early 20th century marked a significant milestone in making fashion more accessible. However, this system inadvertently resulted in exclusionary practices. It's important to acknowledge that the numerical charts of the traditional sizing system don't always accommodate the diverse body shapes and sizes of women, as individuals often embody a unique combination of sizes. This highlights the need for a more inclusive, custom-tailored approach to sizing in the fashion industry.
AELOO challenges this standard by creating made-to-order garments with each customer’s specifications in mind. We are expanding our styles to include sizes 14 and 16 by the end of the year. We hand make garments that seamlessly fit the distinct contours of your body, enhancing your beauty and comfort. Our seasonless collection offers modern designs in a variety of silhouettes providing both versatility and style.
We urge the fashion industry to adapt inclusive practices as well:
Expand size ranges to accommodate diverse body types.
Feature models of various sizes and backgrounds for greater representation.
Provide clear and accurate size information with detailed charts and fit guides.
Offer customization options or made-to-measure services.
Shift focus from size numbers to fit and comfort, emphasizing the importance of feeling good in what you wear.
[pictured: UFC Fighter Yana Santos, who we proudly worked with to create her customized look.]
It’s time to rewrite the narrative - embrace a new perspective and reframe the way we view size:
Every body is unique, with diverse proportions and shapes that cannot be confined to a simple numerical label.
Embracing self-compassion and recognizing that our worth goes far beyond clothing.
AELOO’s mission is to shift our focus away from size numbers and prioritize comfort and fit instead. Remember, your worth cannot be measured by a number on a clothing tag. Embrace your unique beauty, prioritize comfort, and challenge societal beauty standards. Together, we can redefine beauty beyond size, creating a world where every body is celebrated, valued, and empowered.